Habitat For Humanity
Emerging Leader Project
Community Advancement Network’s Emerging Leaders Project
Bay County Habitat for Humanity - Communications Project 2014
Executive Summary
Project Goal: To improve Bay County Habitat’s communications to be more timely, proactive, efficient, and effective to increase engagement with all stakeholders: donors, volunteers, families, customers, etc.
Project Objectives:
· Objective 1 - Create an event tool kit that included; event timelines along with sample: press releases, emails, thank you messages and Facebook posts.
· Objective 2 – Develop a communication plan for the Habitat ReStore using social media as well as other media outlines.
· Objective 3 - Find ways to help with recruiting Habitat partner families like brochures and other ways to educate the community on the process including tools to use to support current partner families.
· Objective 4 – Assist with on-going communications and implementation of plans, timelines, resources & tools.
Project Accomplishments:
· Made an event tool kits for wreath and gift wrapping fundraisers, NRI, Women’s Build, and the Annual meeting.
· Created a social media document with all usernames and passwords to help BCHFH keep track of all their social media log in’s.
· Created a communications plan for the Restore which includes: goals, message themes, Facebook, Craigslist, Pinterest, Target Audiences, and marketing.
· Created a ReStore volunteer handbook, target audiences for general Habitat communications, a donations email template and volunteer/donor thank you templates.
· Increased Facebook followers for the Restore from 64 to 137.
· Created educational tools, ongoing family support tools, identified resources in the community, along with brochures, rack cards templates and E-newsletter templates.
Next Steps:
· Utilize the Event Tool Kits to help with starting projects months in advance and having a mapped out calendar of events.
· Implement the communications plan to help the ReStore start connecting with businesses, churches, and individuals on donations. As well, as start having store events.
· Utilize promotional marketing on weekly Facebook, Pinterest and Craigslist Posts.
· Distribute partner family brochures and rack cards created and monthly E-newsletters. New families will be given a family support packet, home owner Manual and will be a part of new seasonal home checks.
Project Summary & Results:
· Achieved objectives 1 through 3 and assisted with on-going communications.
· Built sustainable capacity at Habitat to improve future communications and engagement.
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